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Blogs: Passing Fad or Permanent Media Shift?

June 20th, 2005 by Hans Bjordahl :: see related comic

Help me settle a bar bet. Are blogs a passing fad or a permanent media shift?

I used to be in the “fad” camp, but I’m now coming around to the latter point of view.

The case for blogs as a passing fad:

  • There are a lot of parellels with the “webzine” craze of the mid to late ’90s.

  • It seems like much of the blog traffic is from bloggers reading each others’ blogs and blogging about each others’ blogs (and yes, then blogging about what other bloggers said about blogging blogs at the blogging conference).

  • Posting what you ate for breakfast on the Internet for all to see does not a media shift make. Except maybe for this person.

The case for blogs as a permanent media shift:

  • In a political sense, blogs have essentially become America’s opinion page (another body blow for the newspaper industry).

  • In the case of “Rathergate” and now the Downing Street Memo, blogs are gaining the power to set the news agenda, and in some cases directly affect the outcome.

  • As a business tool, blogs have established a direct communication link between companies and customers, cutting through dozens of layers of PR-doublespeak in the process. Robert Scoble’s Scobelizer blog is a prime example of this. Such blogs don’t always toe the company line, but that’s the very thing that gives them their credibility.

Conclusion. Once a skeptic, I’m now a convert. Blogs will undoubtedly evolve over time (maybe into something that sheds the “blog” moniker altogether), but I think this shift to “many to many” communication is here to stay. Pass the Kool-Aid.

7 Responses to “Blogs: Passing Fad or Permanent Media Shift?”
Robert Scoble wrote:

Google is the reason they aren’t fads.

bunyip wrote:

Media Shift: Thematic blogs with multiple contributors, covering everything from politics to exotic pets to medications, eventually amassing a considerable knowledge base.

Fad: “OMG! LiEk mY nEw jeAnz arE da boMb an tOtallY shOw oFf tHe tRamp stAmp mOm doeSn’T kNoW i gOt! ‘k pEace oUt pEepz!” (bouncing happy face)

The latter will be relegated to upcoming “I Love the 2000s” retrospectives, and if there’s a god, their decaying remnants will be purged from Google.

Jason Cox wrote:

It all depends on who is doing the blogging. For the typical user who finds something like MSN Spaces where they can type stuff in and upload pictures and show it to the world that’s definetly a fad, but the media is really starting to embrace blogging and a majority of the Microsoft and tech news sites that I check daily are well established blogs that arent going anywhere.

Dave Balzer wrote:

Blogging can be extremely annoying in the case of the second case that bunyip sited above, but they can also be extremely benificial. In my case, blogging has led to contract work and a new full-time job. Why? Because when you blog you build your reputation and visibility among your peers (at least the ones who are surfing the blogs). This leads to opportunities you that you never could have found without this great medium. I believe blogging is here to stay, but as Hans points out, it quite assuredly will evolve and possibly even emerge with a new moniker.

Gaurav Agarwal wrote:

I know so many people including myself who got bored of just blogging.. It’s fun to read blogs of people who write sense.. people who are the trend setters but generally everybody blogging somehow is not a very appealing concept.

Gabbie McCarty wrote:

Just as Steven Moore say’s,”Few people are capable of expressing.” Unable to express our thought’s verbally can be devastating.
But,somehow, expressing yourself by your own writtings may surprise you. This method can be an alternate option, thus making it much easier to explain those inner feeling’s.
Blog’s are a blessing!

locksmith Fort Hamilton wrote:

1.) Keys, locks and more

2.) […]we came across a cool site that you might enjoy. Take a look if you want[…]


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Bug Bash is a comic strip written and illustrated by Hans Bjordahl. Bug Bash is a comic strip about technology: managing technology, the business of technology. It's about project management and managing projects through the dull world of Rational Rose, use cases, and requirements. Functional requirements, user requirement, functional specifications, design specifications, call it what you want but it's still the bane of project managers. And when you're done with that, you can think about all the fun that comes with timelines, scheduling, estimates (PERT estimation anyone?) and resourcing until Gantt charts are coming out of your ears. Let's not forget the risk management in the software engineering life cycle. Maintaining the project is just as much fun, managing what was initially set out in requirements and trying to keep feature creep / scope creep in check with change management. If any of these words send nightmares to you, the project manager, then this site probably rings true with you. (Who Links Here?)